The first thing you need to understand is your headshot isn’t actually for you. It’s for the viewer of it. So you need to create your headshot with the viewer in mind. Have you heard of the term “bitch face”? Have you ever walked down the street, a person walks past and You jump to the side and think, “whoa, she’s not having a good day!” or, “Geez, I’d hate to bump into him in a dark alley!” These are all examples of your brain’s unconscious kicking in and applying an emotion or feeling to what you are looking at. With headshots, we want to take advantage of that knee-jerk reaction but instead, evoke a specific reaction that positions you to your favor.
I’ve had a lot of time thinking about what makes a headshot work and the experience to solidify all the little pieces that go into building what I like to call, a successful headshot. But first, let’s talk about what the big deal is about headshots. I mean, do you really need one? Is it really that important that you pay someone to take a picture of you? Let’s look there first.