I put all three of these components, the headshot, the resume and your digital footprint all on the same level of importance. They all need to vibrate at the same frequency. If one is off, the other two can't really make up for it. Here's an example to help you follow along.
With a successful headshot, it has to have the right expression. I see other headshot photographers work and they just seem to be lacking in the expression part. Technically they're great. Lighting is on point, everything is in focus. They're just lacking an expression that draws people into the shot. To me, and to others that study these things, the biggest projector of expression are the eyes. The way to tell if someone is really truly smiling at something and not just answering the call to "say cheese" is in the eyes.
Here's an example of an incongruent expression. Lindsay's smiling with her mouth but her eyes are telling a totally different story. While it's a nice shot technically. The light is on point, it's sharp and in focus, but the expression is wrong. What is her expression saying to you? Would you say the expression has a positive or negative vibe? Did you think it was a little hard to find the word to describe her expression or did it come right to you immediately?
Here's Lindsay again. She's smiling again but this time her eyes are in on the game. There's a different story now don't you think? Same questions as before. What is her expression saying to you now? Would you say the expression has a positive or negative vibe? Did you think it was a little hard to find the word to describe her expression or did it come right to you immediately?